MINING · TECHNOLOGY · COMMERCIALISATION
I help technology companies understand where their products create real value, how they fit into mining operations, and how to bring them to market.
Let’s work together
WHERE I WORK
I work at the intersection of mining, technology and commercialisation. My experience spans the mining innovation and startup ecosystem, helping technology companies connect what their products can do with what mining operations actually need.
My work goes beyond traditional marketing. It covers use-case development, positioning, go-to-market strategy and commercialisation, informed by an understanding of both mining companies and the technology businesses selling into them.
That gives me a practical perspective on why promising technologies succeed, struggle to gain adoption, or fail to turn technical capability into a compelling business case.
SELECTED COMPANIES
Some of the teams I’ve worked with.
OUT IN THE WORLD
On the technologies changing mining.
And what it takes to get them adopted.
SELECTED LINKEDIN PUBLICATIONS
WHAT I’M BUILDING
My consultancy for B2B technology companies. We turn complex products into clear commercial propositions through go-to-market strategy, positioning and commercialisation, then build trust and demand through founder-led content and fractional CMO support.
Visit BaslinsA mining technology marketplace and intelligence platform. Connecting the people building mining’s future with the people looking for it.
Explore the platformLET’S CROSS PATHS
Good conversations start somewhere.
Here’s where you’ll find me next.
Perth, Western Australia
Optus Stadium · Perth, Western Australia
Toronto, Canada
In Perth, 15–25 September. Say hello over coffee.
